The Search Engine Results Page
The Search Engine Results Page (SERP) is where ALL online marketing happens. If you don't see your business here, contact us today for a free consolation from one of our dedicated local marketing experts.
1. Search Term (aka "Keywords")
Keywords are not magical, they are simply the terms people use to search for businesses like yours.
3. Pay-Per-Click Ads
Pay-Per-Click Ads are what most people think of when they think of Google Ads. Let us help optimize your spend.
4. Google My Business
Google My Business is a FREE and EASY way to rank higher online by showcasing your business' photos and reviews.
5. Website & Directory Listings
The remainder of the the SERP are list of website results, including your website and other places you're listed online.
Paid vs. Organic
Paid Search Results
Google Pay-Per-Click Ads are typically what businesses think of when they think of online advertising. With these ads, businesses pay every time someone clicks on their ads.
While this may work some some businesses, it is generally difficult to know whether your ads spend is generating results. That is why Google has created a different kind of ad.
Google Local Service Ads allow your businesses to instead pay-per-LEAD. You will get a dashboard of who calls your business and only pay for qualified leads.
Local Service Ads can be much easier to measure the return-on-investment, and also gives your business a "Google Guarantee" badge in search results.
Organic Search Results
Google My Business (GMB), your website, and all of the places your are listed online (like directories and social media) are all examples of organic online marketing.
The word "organic" generally means that you do not need to pay to have these listings online, unless you are using a third-party service to create and manage them for you.
In some cases, your potential customers may scroll right past the ads in the Search Engine Results Page (SERP) to find the organic listings with reviews and links to your website.
It is vital that your organic listing information be setup correctly and include captivating photos and text. If you need help with this, contact us talk with one of our experts.