Generating sales from social media can be as easy as posting photos of delicious food or enticing experiences—but what about businesses with products and services that aren’t as glamorous? Should B2B companies have a social media strategy?
While it’s true that people may not first discover a B2B company on social media (over traditional B2B strategies like email marketing, cold calling, and Google SEO/Ads) it’s likely that they will eventually seek social media for validation during their buying journey.
Little or no activity on a social media account for a period of time may signal to a potential customer that a company is not staying current, and may be the difference in winning or losing a sale.
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