Photoshop is by far the industry standard for editing photos, and for good reason too. Adobe offers a great suite of software for designers to create logos, edit videos, build websites, and more. One of the best things about Photoshop is that it works with all of Adobe's other software.
Importing files from Photoshop into Premiere for videos can be done seamlessly. Then, you can jump back into Photoshop to make edits, hit save, and the image file in Premiere is updated automatically! Adobe makes like easier for professional designers, but not every small business owner aspires to be a professional designer—nor pay $50 a month.
Canva is an online software that gives designers, and non-designers alike, the ability to create beautiful posters, logos, brochures, social media, and more for FREE! Canva provides a simple to use drag-an-drop editor for business owners who don't have a background in graphic design.
While the price point and ease-of-use alone make Canva a fantastic alternative to Photoshop, there are even more reasons to love Canva, some of which are outlined below:
1. Free (Mostly)
Canva can be a great alternative to Photoshop because of its price alone—FREE! Well, it's mostly free. Canva does offer a pro version, most of the things you will need as a non-designer are free. All you need is to create a free account on their website, and you will get instant access to hundreds of free templates, design types, photos, and graphics.
2. Easy to Use
While Photoshop offers a robust selection of tools, it can be intimidating for non-designers. On the other hand, Canva's user interface is completely drag-and-drop, and there are hundredes of templates that can help get you started creating gorgeous images in just minutes!
3. Templates & Layouts
Since Facebook, Instagram, and every other social media platform has its own sizes for posts, creating images for all of these platforms can be a pain. Canva offers premade templates and layouts ideal for pretty much any platform format out there. No more guessing if an image will look good across social media accounts. And, with Canva Pro, you can save hours by resizing a design to another template instantly.
4. Animated GIFs
Ever seen those memes on Facebook that loop a funny video? Well, those are actually not that easy to make with Photoshop, since Photoshop is primarily for still images. However, Canva Pro makes creating animated GIFs simple and fun to do!
5. Fonts (Lots of Them)
Canva offers a huge selection of fonts, and with Canva Pro you get access to even more. Plus, Canva Pro lets you upload your own fonts and use them on all of your design projects.
Canva Pro lets you share and collaborate with your team, which can be great for a variety of reasons. It lets your team access designs from any computer, saving frustration emailing files back and forth. Plus, one person can create the artwork while another person writes the copy.
7. The Brand Kit
Canva Pro offers a great feature called Brand Kit that lets you upload your company's logo, colors, and fonts to make it even faster and easier to have your brand elements on hand. This also helps make sure you and your team are staying consistency across your of your design assets.
8. Design School
A great benefit of Canva is that it's easy to use for non-designers, but that shouldn't stop anyone from aspiring to improve his or her design skills. Canva is dedicated to helping people improve with their Design School video courses for all users. Design School gives lessons on everything from graphic design to branding your business.