There's more to personalizing your website than just text and images. Think of the personalization used by Amazon, Netflix, and Spotify. These websites filter through thousands of content to show you only what might be most relevant to you. Now that's personalization!
With this in mind, "personalization" can best be described as a website that uses data to create an experience that is just for you. Meaning that your website is tailored to visitors' specific interests and previous actions, rather than delivering a static page that everyone sees all the time.
At Makeshark, our website designers specialize in creating personalized websites to help you engage with your visitors. Below are 5 tips on how you can personalize your website to give each and every visitor their own unique experience with your products and services.
1. Welcome New Visitors
Rarely do people stumble across websites without having first searched for them. So, the odds are that your website visitors found you because they have a genuine interest in your products or services. And just as you would welcome new visitors to your storefront, you should welcome new visitors to your website. By giving each visitor a specialize welcome, you are demonstrating respect, knowledge, thoughtfulness. With competition online being fierce, your opening welcome could be the deciding factor on someone buying from you or your competition.
2. Use Visitors' Geolocation
The use of a geolocation can be a great way to get information about your visitors' country, state, city, or ZIP code. Geolocations can also determine where visitors are within feet of your business. Some companies are now using geolocation to share specials based on where a visitor is on your website. For example, at Makeshark, we have used geolocation for a client that wanted to do work around the state of Ohio, but wanted to also have a local presence in Cincinnati, Columbus, and Cleveland. So, we took a list of area codes and created personalized landing pages geared specifically from the location where the person was visiting the website. The result was that the client now has a statewide reach with a local feel, and increased website traffic and leads.
3. Acknowledge Existing Customers
There is nothing worse for existing customers than going to a business and seeing specials geared exclusively toward first time buyers. Imagine that you just purchased a product or service, and tomorrow you go back to the business and see that item is now on sale, but only to new customers. Unfortunately, in working with hundreds of websites, Makeshark often sees too many websites remain focus on new customer acquisition, and not on returning customers. Personalizing your website with an added strategy toward existing customers can be the VIP tailored experience that turns customers into advocates that further drive revenue.
4. Encourage Customers to Connect on Social Media
Letting your customers signup on your website with their social media accounts can be very beneficial for your business and your customers. It’s easier on your customers because it relieves them of the need to have to remember yet another username and password when logging onto your website. This is also an opportunity to provide you better insights and trends about your customers. Your business can then create customized promotions around those insights that authentically make the customer feel engaged with the content.
5. Have a Mobile-Friendly Website
Most customers are on the go when they visit your website. With more people using smartphones to access the Internet, more website are now being viewed on mobile devices than desktop. computers. With mobile web browsing on the rise, ensuring your website is personalized for mobile devices is a service that Makeshark provides. We view this as a requirement, rather than an option to compete competitively in business.