Optimizing photos with proper keywords and location information is a huge part of successful search engine optimization (SEO). The more information Google has about a business, the more confident it feels ranking that business for a specific keyword.
In addition to ranking, one must consider conversions. According to Google "90% of customers [are] more likely to visit [a business with photos and videos]" (source: Grow with Google Ohio 2019). Therefore, having a strategy and process around photos is key.
How to GeoTag Photos
Geotagging is essential for Google My Business because each listing is based off of an exact location and Google Maps. Adding a geotag to a photo gives Google more information to index, helping the business rank higher on the search engine results page (SERP). A free and easy tool to geotag a photo is GeoImgr.
Go to https://tool.geoimgr.com/
Search a business' name on the map
Upload the desired image
Click "Write EXIF Tags"
Click "Download" to get new photo with geotag information
For a Google My Business listing with existing photos that are not optimized, it is recommended that those photos be first downloaded, then removed. Rename the downloaded photos with keywords (like “marketing-agency-columbus-ohio.jpg” instead of "image001.jpg") and geotag before re-uploading to Google My Business.
Consulting with a SEO Company in Columbus, Ohio Can Help
The things that affect Google My Business ranking are complex. Having an up-to-date profile, confirming special hours, sharing updates with posts, and adding photos is time-consuming and confusing. Trying to handle it yourself may lead to costly mistakes.
Your best approach may be hire a marketing agency in Columbus, Ohio who is experienced in handling all aspects of SEO. At Makeshark, we help Ohio small businesses grow on a daily basis. Our years of experience and familiarity with digital marketing will ensure your business gets the support it needs to grow so that you can focus on running your business.